TRAVELLING TRIBES: MULTI-GENERATIONAL HOLIDAYS NOW MAINSTREAM

On March 22, 2016 at 03:46 AM

Media Release

TRAVELLING TRIBES: MULTI-GENERATIONAL HOLIDAYS NOW MAINSTREAM

Auckland, New Zealand, 22 March, 2016 – Expedia.co.nz has today released further findings from its annual State of the Nation report, revealing New Zealanders are increasingly embracing multi-generational travel, seeing it as an opportunity to spend quality time with the whole family - not just a chance for a free trip from the oldies and a helping hand with the kids.

In the lead up to the Easter holidays, Expedia is seeing searches for family hotel rooms increase more than 55% year-on-year*, as more than two in five (40%) of Kiwi travellers report they have been on holiday with more than one generation of their family in the last two years. This figure rises to 45% among Kiwi parents**.

Overall, almost all parents (99%) believe multi-generational trips are a nice way to spend time as a family and half of Kiwi parents (51%) always took them prior to having children. Who foots the bill plays a part, with 41% of Kiwi parents reporting that their multi-generational trips are funded by the older generation.

Regardless of who pays, parents value the additional help looking after the kids on a multi-generation holiday with 77% saying it makes their holiday more relaxing. Women appreciate the extra sets of hands more than men with 84% of women saying multi-generational travel makes their holidays more relaxing versus 70% of men.

Almost a quarter of Kiwi parents (24%) admit they probably wouldn’t invite grandparents, aunties or uncles if it wasn’t for the free babysitting.

Expedia.co.nz travel expert, Kelly Cull, says: “A multi-generation escape with parents, kids, siblings and grandparents has a positive impact on all family members as they explore, learn and laugh together. What’s more, children get to enjoy the company of other relatives while parents can catch some brief moments alone.”

“There are lots of excellent accommodation options on Expedia.co.nz, like serviced apartments, for travelling tribes that allow everyone to share the fun but also have their own privacy, which is important.”

Expedia.co.nz’s top five recommended destinations for travelling tribes this Easter:

  1. Queenstown
  2.  Fiji
  3. Gold Coast
  4. Cook Islands
  5. Taupo  

Kiwi parents not deterred by long-haul travel with kids

Longer flights can lead to cabin fever and restless children however the State of the Nation report reveals extended travel time doesn’t deter New Zealand parents. On average, Kiwi parents are willing to travel up to 12 hours with their kids to reach a destination.

Travel time aside, parents are taking kids on holidays abroad thanks to greater affordability of overseas destinations and cheaper flights. Over three quarters (77%) of New Zealand children*** of international travellers (parents who have travelled overseas) have been overseas.

Kelly Cull added: “While visiting family and friends overseas and opening our children’s eyes to new cultural experiences are key motivations for travelling with kids, it essentially comes down to affordability. With holiday packages offering reasonably priced deals for families, and cheaper flights thanks to low-cost carriers, international family holidays are enticing.”

Taking flight at a younger age gives kids the advantage in counting stamps in their passports. On average, New Zealand kids have visited up to four countries while the average adult has travelled to eight. The head start is a result of today’s kids receiving their first passport, on average, at 3.1 years old - a stark contrast to the average New Zealand international traveller (aged 18 and over) who received theirs at 17.5 years of age.

ENDS

Note to Editors

*Search increase calculated by comparing all domestic and international family hotel rooms searches for Easter holidays during 1/1/16-10/3/16 versus 1/1/15 – 19/3/15

**New Zealand Parents: A New Zealand adult who has been overseas in the last two years and/or intends to travel in the next 12 months, who has child/ren aged 17 and under

***New Zealand Children/Kids: A New Zealand child aged 17 and under of a New Zealand parent (see definition above)

For further information, please contact:

Alice Eade, Haystac                                       

+64 (0)9 302 6296 | +64 (0)21 515206

alice.eade@haystac.co.nz

Methodology

The study was conducted online amongst 1,014 New Zealanders aged 18 and older from 17th September to 2nd October 2015. To comment on destinations or visual memories, respondents must have either travelled overseas at least once and at least once internationally in the last two years; or intend to travel internationally in the next 12 months. Surveys were distributed throughout New Zealand including both capital city and non-capital city areas

About the Expedia group

The Expedia group (NASDAQ: EXPE) is one of the world’s leading travel companies, with an extensive brand portfolio that includes leading online travel brands, such as:

  • Expedia.com®, a leading full service online travel company with localized sites in 33 countries
  • Hotels.com®, the lodging specialist that offers Hotels.com® Rewards and Secret Prices through its mobile booking apps and localized websites in more than 65 countries
  • Hotwire®, a leading discount travel site that offers Hot Rate® Hotels, Hot Rate® Cars and Hot Rate® Airfares, as well as vacation packages
  • HomeAway®, a global online marketplace for the vacation rental industry, which also includes the VRBO, VacationRentals.com and BedandBreakfast.com brands, among others
  • Travelocity®, a pioneer in online travel and a leading online travel brand in the US and Canada
  • Orbitz Worldwide, a global travel portfolio including Orbitz, ebookers and CheapTickets brands, and business-to-business offerings including Orbitz Partner Network and Orbitz for Business
  • Egencia®, a leading corporate travel management company
  • Venere.com™, the online hotel reservation specialist in Europe
  • trivago®, a leading online hotel search with sites in 55 countries worldwide
  • Wotif Group,  a leading portfolio of travel brands including Wotif.com®, Wotif.co.nz, lastminute.com.au®, lastminute.co.nz and travel.com.au®
  • Expedia Local Expert®, a provider of online and in-market concierge services, activities, experiences and ground transportation in hundreds of destinations worldwide
  • Classic Vacations®, a top luxury travel specialist
  • Expedia® CruiseShipCenters®, a provider of exceptional value and expert advice for travelers booking cruises and vacations through its network of over 200 retail travel agency franchises across North America
  • CarRentals.com™, a premier online car rental booking company with localized sites in 13 countries
  • Expedia Affiliate Network (EAN), a global B2B business that powers the hotel business of leading airlines, top consumer brands, online travel agencies and thousands of other partners through its API and template solutions
  • Expedia® Media Solutions, the advertising sales division of Expedia, Inc. that builds media partnerships and enables brand advertisers to target a highly-qualified audience of travel consumers

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