New Zealanders begin 2010 hoping for a holiday
Expedia.co.nz research reveals January is ‘Holiday Hope Month’ for Kiwi travellers
With the year barely a few weeks old, almost half of Kiwis are already planning their next holiday, just as they head back to work after the Christmas break. This is according to new research from Expedia.co.nzTM, operated by Expedia, Inc., the world’s leading online travel company.
January has emerged as ‘Holiday Hope Month’, with 42% of Kiwis beginning to plan their holidays for the coming year during this month as they leave the Christmas and New Year memories behind.
The poll*, conducted among 500 New Zealanders, found that almost half of Kiwis (46%) say they feel more motivated in their jobs if they have a holiday to look forward to, rising to a whopping 57% among 18-34 year olds. Kiwis in this age bracket are holiday devotees, with almost a third (29%) having already locked in a 2010 holiday before the end of 2009. A further 35% are planning to take a holiday before April, compared to a national average of only 28%.
The Expedia study also found that Kiwis don’t make holiday decisions lightly. Almost a fifth (18%) of Kiwis say they spend in excess of 15 hours researching a holiday. If you take into account that 52% of Kiwis will take a holiday between one and two weeks this year, many Kiwis spend a minimum of an hour researching for every day of their holiday.
When asked what their dream holiday is for 2010, 41% of Kiwis said they were craving a tropical island or beach holiday, compared to only 5% who want to hit the slopes and take a ski holiday. Luxury breaks also ranked highly (25%) for Kiwi travellers looking to ‘up-star’ and take advantage of great 5 star deals on offer.
In fact, 33% of Kiwis said the current savings on offer from travel companies is what prompts them to start thinking of a holiday. However, 38% of Kiwis are motivated to book a holiday by wanting to ‘keep up with the Joneses’, saying they are moved to book by friends or family who have recently been on, or locked in a holiday.
‘Staycation’ or explore the world?
It seems that overseas travel on the whole may not be high on the holiday agenda in 2010. In fact, just under half (48%) of Kiwis declare they are planning on embracing the ‘staycation’ this year. A holiday to neighbouring Australia is in the pipeline for 22% of Kiwis; one in ten (9%) said they are planning to visit the Pacific Islands, while just 7% said they plan to visit Asia in 2010. Europe and the US landed at the bottom of the holiday wish list.
Marketing Manager of Expedia.co.nz, Louise Crompton says: “We know New Zealanders love to travel, but it is fascinating to find that as soon as we return from a holiday to the daily grind of our jobs, many of us are immediately thinking of our next break.
“New Zealanders are spoilt for choice when it comes to holidaying in their own country, so it is no wonder travellers are planning on exploring what New Zealand has to offer this year. That said, there are outstanding deals on offer for holidaymakers looking to head overseas this year too.”
Expedia.co.nz is running a Global Hotel Sale until 31 January 2010, offering up to 50% off selected hotels in New Zealand and around the world. To book your next getaway visit: http://www.expedia.co.nz
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