Expedia takes you to the unexpected with new campaign via DDB Sydney
Every great travel adventure features an epiphany; the moment when it dawns on you that you’ve stepped out of your comfort zone and into something truly unexpected. Expedia, the world’s largest online travel agency, draws inspiration from these moments in a new integrated campaign from DDB Sydney.
A continuation of Expedia’s brand promise - ‘out there starts here’ - the TVC (http://www.youtube.com/watch?v=jlv69DsMbRw) puts the viewer in the mind of a woman discovering her inner cowgirl in a moment of clarity, thanks to Expedia’s policy of ‘no booking fees’.
Dylan Harrison, Executive Creative Director at DDB Sydney, says, “I love the truth that when you’re having a great holiday you find yourself doing things you never dreamed you would. This has created really enjoyable advertising as well as a simple platform from which to assert Expedia’s promise of ‘no booking fees’”.
The print element of the campaign takes an alternative approach and, through the illustrations of Sean Freeman, playfully points to the experiences people can have thanks to Expedia and its commitment to keeping the cost of travel down.
Lou Crompton, Expedia Marketing Director, comments, “The new campaign is true to Expedia’s belief in providing both the inspiration and the means to help people get out there to see the amazing world we live in. Our policy of ‘no booking fees’ is a key part of that commitment.”
The integrated campaign is now live and runs across TV, cinema, digital, out of home, print and social media.
Louise Crompton – Director of Marketing Australia and New Zealand
Rebecca Williams – Marketing Manager Australia and New Zealand
Kelly Cull – Senior Manager, Communications, Australia and New Zealand
Hayden Bagnall – Associate Online Marketing Manager Australia and New Zealand
Creative Agency:DDB Sydney
Executive Creative Director: Dylan Harrison
Creative Group Head/Art Director: Adam Ledbury
Creative Group Head/Copywriter: Guy Lemberg
Account Director: Lena Dawson
Account Manager: Jaimee-Lee Field
Agency TV Producer: Rachel Solomon
Agency Print Producer: Cushla Morton
Senior Art Buyer: Leesa Murray
Production Company: EXIT
Director: Mike Daly
Production Producer: Kate Downie
Post Production House: The Editors
Post Production Producer: Nicoletta Rousianos
Offline Editor: Dan Lee
Colourist: Christine Trodd
Online Operator: Adam Archer
Music Composition: Smith and Western
Sound Design: Danny Grifoni
Studio: THERE IS
Design & Typography: Sean Freeman
Production: Eve Steben
CG: Albert Zablit
Agent: Siobhan Squire
Carat AU: Janine M’Crystal, Michael Marsh, Fran Mahony, Hilary Woodfine, Chi An Chau, Penny Taylor & Chris Smith
Carat NZ: Kim Leybourne, Rachael Mahon & Halie Carnie
To download this release, please click here:
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