Breaking Campaign: Expedia Launches Out There, Starts Here
The world’s largest online travel company, Expedia, is helping Kiwis fulfil their travel bucket lists in their brand new campaign: Out There, Starts Here.
The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.
The TVC will debut on New Zealand and Australian screens on Sunday, 28 April and will be complemented by out of home executions and digital.
Louise Crompton, Director of Brand Marketing, Expedia Australia and New Zealand, said: “We want to reignite the passion for travel and adventure that Kiwis and Aussies are known for.”
“At Expedia we’re all about possibilities and as the world’s largest online travel company we can help travellers reach places near and far. We believe that if you can dream it, you should do it, right now,” Ms Crompton said.
The creative campaign follows the adventures of a young traveller as he embarks on a world journey. He shows that it is possible for anyone to live what they dream, and in the process witness truly awe-inspiring sights the world over.
Dylan Harrison, Executive Creative Director said: “Inspiration is vital in the travel business and at Expedia we found a culture of people passionate about experiencing everything the world has to offer. Where this wanderlust personality meets the engine of the world’s largest online travel company, you get ‘out there, starts here’.
He continued: “Considering the breadth and depth of what they offer, there is no shortage of inspiration. We aimed to bring a creative passion equal to the potential of the brand, which was embraced with open arms by Expedia.”
The launch of Expedia’s new campaign is the first brand TVC since the hugely successful “no fees” brand campaign two years ago.
For further information, interviews or material please contact:
Bonnie Smail, Haystac
09 302 7224 or 022 692 9846
Advertiser Expedia Australia and New Zealand
Louise Crompton, Director Brand Marketing
Creative Agency DDB Sydney
Dylan Harrison, Executive Creative Director
Darwin Tomlinson, Executive Creative Director
Ramon Rodriguez, Head of Design
Nick Andrews, Managing Partner
Lena Dawson, Business Director
Andrew Douglas, Business Executive
Cushla Morton, Print Producer
Jon Austin, Copy Writer
Rich Robson, Art Director
Media Carat NZ
Kim Leybourne, Head of Retail
Rachel Mahon, Media Manager
Charlotte Chao – Senior Media Planner/Buyer
Carmen Turner, Client Director