May 2015

Call us Loyal: We’re in it to win

On May 12, 2015 at 10:05 PM

Savvy Kiwis love loyalty programs

  • New research reveals 82 per cent of New Zealanders are fans of rewards programs
  • 53 per cent of New Zealanders belong to at least one travel loyalty program

New Zealanders are passionate about making their hard-earned dollars go further, with new research out today revealing 82 per cent are fans of reward programs and 44 per cent of respondents highlighting travel rewards as most valuable.

Half the population (53%) says they are currently using travel loyalty programs in a bid to make their travel dreams a reality, with an estimated 8.2 million travel loyalty memberships registered across the country[1]. Read more