May 2013

Breaking Campaign: Expedia Launches Out There, Starts Here

On May 03, 2013 at 01:40 PM


The world’s largest online travel company, Expedia, is helping Kiwis fulfil their travel bucket lists in their brand new campaign: Out There, Starts Here.

The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.

The TVC will debut on New Zealand and Australian screens on Sunday, 28 April and will be complemented by out of home executions and digital.

Louise Crompton, Director of Brand Marketing, Expedia Australia and New Zealand, said: “We want to reignite the passion for travel and adventure that Kiwis and Aussies are known for.” Read more