Breaking Campaign: Expedia Launches Out There, Starts Here
On May 03, 2013 at 09:40 AM
The world’s largest online travel company, Expedia, is helping Kiwis fulfil their travel bucket lists in their brand new campaign: Out There, Starts Here.
The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.
The TVC will debut on New Zealand and Australian screens on Sunday, 28 April and will be complemented by out of home executions and digital.
Louise Crompton, Director of Brand Marketing, Expedia Australia and New Zealand, said: “We want to reignite the passion for travel and adventure that Kiwis and Aussies are known for.” Read more
Expedia Australia and New Zealand appoints creative agency
On December 20, 2012 at 12:14 AM
Expedia Australia and New Zealand has today announced the appointment of its new creative agency, awarding the business to Sydney-based DDB.
Following a creative pitch, which took place over a two-month period, DDB was chosen from a shortlist of agencies, including incumbent BMF, to handle Expedia’s creative account in both Australia and New Zealand.
Marketing Director, Louise Crompton commented, “After careful consideration, we have made the decision to appoint DDB as our creative agency partner in Australia and New Zealand. Read more
Managing Director, Expedia Australia and New Zealand, discusses the future of the online travel market within APAC
On December 12, 2012 at 10:09 PM
Following the acquisition of online travel company, Zuji, by Australian operator, Webjet, Georg Ruebensal, Managing Director of Expedia Australia and New Zealand, has announced that Expedia will finish the year in a strong position, tracking to their plan accordingly. This is despite recent comments from Webjet citing general softness in the online travel category.
Mr. Ruebensal stated “Today’s announcement from Webjet supports Expedia’s forecast for growth in the APAC region, and Expedia very much welcomes the added competition in a market that is ripe for continued expansion. Expedia sees the increased competition in the region as a benefit for both online travel consumers and suppliers.” Read more
Beach breaks that won’t break the bank
On October 23, 2012 at 12:47 AM
Pack your bags and break out the jandals, Kiwis can now take advantage of huge savings on holidays in the South Pacific thanks to Expedia.co.nz.
With 70 world-class, discounted hotels to choose from in Fiji, New Caledonia, Vanuatu, Samoa, The Cook Islands and French Polynesia, Expedia customers can now turn their dream of a tropical island getaway into reality for only a fraction of the price.
Fancy a trip to Fiji? Book an ocean view room at the four-and-a-half-star Naviti Resorton October 25th 2012 and save up to 44% per cent on a three-night stay. With rooms starting from only $186 per night, you’ll already be feeling relaxed upon your arrival. Read more
Expedia TAAP announces sponsorship of New Zealand Travel Industry Awards
On September 19, 2012 at 08:35 PM
Expedia TAAP announces sponsorship of New Zealand Travel Industry Awards
Sydney, September 4th 2012: Expedia, the world’s largest online travel company, today announced its sponsorship of the first New Zealand Travel Industry Awardsfor over a decade.
The Expedia Travel Agent Affiliate Program(TAAP) is the platinum sponsor of the inaugural awards, which will see the New Zealand travel community come together to celebrate and reward its members.
The awards, which will take place on the 8th September at The Langham Hotel, Aucklandprovide recognition for both individuals and businesses, rewarding outstanding achievements within the travel industry. Read more
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