Expedia takes you to the unexpected with new campaign via DDB Sydney

On March 17, 2014 at 09:58 PM

Every great travel adventure features an epiphany; the moment when it dawns on you that you’ve stepped out of your comfort zone and into something truly unexpected. Expedia, the world’s largest online travel agency, draws inspiration from these moments in a new integrated campaign from DDB Sydney.

A continuation of Expedia’s brand promise - ‘out there starts here’ - the TVC (http://www.youtube.com/watch?v=jlv69DsMbRw) puts the viewer in the mind of a woman discovering her inner cowgirl in a moment of clarity, thanks to Expedia’s policy of ‘no booking fees’. Read more

2014 Expedia Foreign Exchange Index points Kiwi travellers to Asia

On March 04, 2014 at 09:14 PM
  • Best time to travel to Japan is now – Kiwi dollar stretches further than any in other country
  • Asian hot spots dominate top five best-value destinations
  • Kiwi dollar gains value against multiple holiday destination currencies

Double digit growth by the New Zealand dollar against many major currencies has expanded the list of great value travel destination choices for Kiwis, with regions like Japan, Indonesia and Australia offering strong purchasing power, according to the 2014 Expedia Foreign Exchange Index.   Read more

Kiwis leaving millions of annual leave days unused

On January 08, 2014 at 06:49 PM
Expedia’s Vacation Deprivation Report reveals the beach is just a sandy office for Kiwis
 
New Zealanders abandoning nearly a week of annual leave
Vacationing Kiwis urged to ‘unplug’ from work in 2014
French lead world in vacations taken, Japanese most vacation deprived
 
As the holiday period comes to an end and the new work year begins, Kiwis need to reconsider their attitude toward work-life balance after the annual Expedia Vacation Deprivation Report revealed, on average, Kiwi employees left four of their annual leave days unused in 2013. 
 
Expedia’s annual Vacation Deprivation Report polled 8,535 employed adults across 24 countries.
 
The top reasons Kiwis claim for not ta

Kiwis seek secluded, sleepy, sensory seaside holidays

On July 09, 2013 at 08:57 PM

Kiwis seek secluded, sleepy, sensory seaside holidays

Expedia Fly and Flop Report reveals beach holiday habits

  • Price and weather predictability dictate destination choice
  • Sampling local cuisine, visiting historic sights and shopping top activity lists
  • Kiwis spend 50% less on beach holidays than Australians
  • Wallet being stolen – biggest ‘worry factor’ for Kiwis

New Zealanders have emerged as beach holiday makers with a focus on low key, low fuss, budget-conscious getaways according to the annual Expedia Fly and Flop Report. Read more

Breaking Campaign: Expedia Launches Out There, Starts Here

On May 03, 2013 at 09:40 AM

 

The world’s largest online travel company, Expedia, is helping Kiwis fulfil their travel bucket lists in their brand new campaign: Out There, Starts Here.

The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.

The TVC will debut on New Zealand and Australian screens on Sunday, 28 April and will be complemented by out of home executions and digital.

Louise Crompton, Director of Brand Marketing, Expedia Australia and New Zealand, said: “We want to reignite the passion for travel and adventure that Kiwis and Aussies are known for.” Read more

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